Stop Shopping for Validation — The Hard Truth About Coaching | The Weekly Blitz with Coach Chris Cotton [E231]
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If your coach tells you something you don’t like… that’s probably the exact thing you need to hear.
In this episode of The Weekly Blitz, Coach Chris Cotton lays down some tough love for shop owners: stop running from the hard truths that will actually grow your business.
Too many people hire a coach, hear something uncomfortable, and then go looking for someone who’ll tell them what they want to hear. That’s not coaching — that’s validation. And validation won’t get you better results.
This week, Chris breaks down why we do this, how it’s killing your growth, and what to do instead.
You’ll learn:
✅ Why coaching isn’t supposed to feel good
✅ How confirmation bias keeps shop owners stuck
✅ What happens when you stop chasing agreement and start embracing accountability
✅ The difference between “I want to feel better” and “I want to get better”
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Timestamps:
00:00 – Intro: The uncomfortable truth about coaching
02:30 – Why we resist hard feedback
06:00 – The trap of validation-seeking
09:45 – Real-world examples from the coaching trenches
13:30 – How to sit in discomfort and trust the process
17:30 – Key takeaways and closing thoughts
Contact Coach Chris:
📧 Email: chris autofixsos.com
Special Thanks to Our Sponsor:
⭐ Shop Marketing Pros — helping auto repair shops tell their story, attract the right customers, and grow their business.
👉 Learn more: shopmarketingpros.com
Part of the Automotive Repair Podcast Network:
🎙️ Remarkable Results Radio — Carm Capriotto
📈 Business by the Numbers — Hunt Demarest
🔧 Diagnosing the Aftermarket A to Z — Matt Fanslow
💬 Speak Up! Effective Communication — Craig O’Neill
🚀 Auto Repair Marketing Podcast — Kim & Brian Walker
💥 The Weekly Blitz — Coach Chris Cotton
To listen to more episodes, make sure and go over to iTunes and or Spotify.
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Connect with Chris:
AutoFix-Auto Shop Coaching
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: chris@autofixsos.com
The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
