Episode 120

full
Published on:

10th Jul 2023

How Can You Improve Your Auto Repair Shop's Profitability? Case Study: Texas [E120]

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

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Are you running an auto repair shop and struggling with cash flow? In this podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares a success story of a shop in Houston that overcame its cash flow issues and increased its net profit by 5%. In under 6 months! The secret? Improving their DVI process, introducing a maintenance schedule program, and teaching their staff about the benefits of BG products. By doing so, the shop's average estimate went up by $400 per ticket, and their average repair order increased from $600 to $829.

But that's not all. Coach Cotton also talks about the importance of effective management, marketing, and continuous improvement. He shares valuable metrics and KPIs that his team tracks, and emphasizes the need to focus on improving processes and procedures before considering a second location.

If you're looking for practical advice on how to increase your auto repair shop's profitability, this podcast is a must-listen. Learn from a real-life success story and discover how you can take your shop to the next level.

Introduction [00:00:06] Introduction to the podcast and its purpose.

Success Story of a Shop [00:02:09] A success story of a shop in Houston, Texas, that was able to increase its sales and net profit by making minor tweaks to its DVI process and introducing a maintenance schedule program.

Improvements in Labor Gross Profit Margin [00:09:06] The labor gross profit margin of the shop has gone up by 13%, and the technician productivity has increased by 10%.

Bay Utilization [00:10:10] Importance of maximizing bay utilization before expanding to a second location.

Marketing and Image [00:11:20] Discussion of the importance of marketing and image, and a recommendation for Shop Marketing Pros.

Metrics and Processes [00:13:38] Improvements in build hours, close rate, effective labor rate, and labor hours per repair order through better processes and procedures.

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Connect with Chris:

chris@autofixsos.com

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

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Show artwork for Chris Cotton Weekly Blitz

About the Podcast

Chris Cotton Weekly Blitz
Weekly Inspiration from Chris Cotton
Weekly inspiration from automotive service business coach Chris Cotton from AutoFix - Auto Shop Coaching. www.autoshopcoaching.com Run Your Shop. Don't Let It Run You.